PELS FIIFI MICHAEL

Directed administrative and digital media operations, enhancing organizational performance and brand visibility through strategic campaign execution and meticulous oversight.

• Directed comprehensive administrative functions, encompassing office operations, scheduling, and resource management, ensuring seamless organizational performance and contributing to operational efficiency.
• Managed financial processes, including budgeting and expense tracking, and successfully negotiated with vendors to achieve cost efficiencies and support operational goals.
• Led and mentored administrative teams, fostering professional development and maintaining high standards of efficiency and accountability across all operations.
• Designed and executed multi-platform digital media campaigns across Instagram, LinkedIn, and YouTube, significantly enhancing brand visibility and audience engagement.
• Leveraged analytics tools to monitor digital performance, generating data-driven reports that informed strategic marketing decisions and optimized campaign effectiveness.
• Managed end-to-end content creation and curation, including graphics, videos, and written posts, ensuring strict alignment with organizational messaging and aesthetic standards.
• Oversaw comprehensive website maintenance and updates, optimizing for enhanced user experience, improved SEO rankings, and superior mobile responsiveness.
• Ensured strict compliance with data protection laws and digital marketing regulations, safeguarding sensitive organizational and client information.

Supported environmental compliance and public awareness initiatives, contributing to regulatory oversight and community education programs.

• Conducted environmental compliance and enforcement monitoring across diverse sectors, including manufacturing, energy, healthcare, hospitality, infrastructure, mining, and quarry sites.
• Performed comprehensive screening and on-site inspections for various projects, ensuring adherence to environmental standards and regulations.
• Investigated a range of environmental complaints, including air, noise, land, and water pollution, to identify root causes and inform corrective actions.
• Contributed to public awareness programs, educating communities on environmental best practices and regulatory requirements to foster sustainability.

Produced high-quality web content and optimized digital presence, driving organic traffic and enhancing online engagement.

• Created engaging, high-quality web content, including blog posts, articles, landing pages, and product descriptions, tailored to target audiences and brand voice.
• Optimized web content for search engines (SEO) using Yoast and Ahrefs, strategically incorporating keywords to significantly boost organic traffic and search rankings.
• Edited and proofread all content to ensure exceptional clarity, accuracy, and adherence to established style guides.
• Managed comprehensive content calendars, ensuring timely delivery of materials across diverse platforms including websites, social media, and email campaigns.
• Updated and refreshed existing web content to maintain relevance, improve performance, and ensure compliance with current SEO best practices.
• Analyzed content performance using Google Analytics, leveraging data to measure engagement and refine strategies for increased impact and ROI.
• Ensured all content adhered to accessibility standards and digital regulations, maintaining inclusivity and legal compliance.
• Stayed current with industry trends, emerging platforms, and content tools, consistently producing innovative and competitive web content.

Managed social media strategy and customer service operations, significantly boosting brand awareness and enhancing client satisfaction.

• Developed and executed comprehensive social media strategies across Instagram, Twitter, and TikTok, significantly boosting brand awareness and audience engagement.
• Created, curated, and scheduled high-impact content, including posts, videos, and graphics, ensuring consistent brand voice and alignment with marketing objectives.
• Monitored social media analytics using Google Analytics, leveraging insights to optimize campaigns for maximum reach and impact.
• Managed customer inquiries and feedback across social media and other channels, ensuring timely and professional resolutions that maintained high satisfaction.
• Oversaw customer service interactions, effectively addressing concerns and processing requests to maintain high satisfaction and loyalty.
• Maintained strict brand consistency across all digital channels, ensuring communications consistently reflected organizational values and aesthetic standards.
• Utilized Salesforce CRM to meticulously track customer interactions, document feedback, and enhance service processes for improved efficiency.

Provided student leadership and administrative support, fostering a positive school environment and ensuring adherence to regulations.

• Cultivated a positive and inclusive school environment by setting a respectful tone and promoting academic excellence among students.
• Enforced school rules and regulations, contributing to improved student discipline and maintenance of order.
• Acted as a key liaison between students, teachers, and administration, effectively addressing concerns and facilitating constructive feedback.

Comprehensive research project investigating the socio-economic and health impacts of illegal mining within the Odumase community.

Awarded for leadership and representation of the student body as the Students' Representative Council President.

Recognized for leadership and exemplary conduct in supporting the Head Boy role and school administration.